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Joels Story:

Joel has a passion for helping business owners and leaders learn to work on their business and not just in it. 

He teaches principled based leadership to business owners and leaders. He is gifted at helping leaders discover their passion and move past the hurdles that keep them from advancing themselves and their organization to the next level.


Joels Adventures:

  • A Franchisee and co-owner of several Papa Murphy’s Pizza stores in Central and Eastern Iowa since 2004.

  • 30+ years of experience hiring, training, coaching leadership and developing organizational leadership.

  • A John Maxwell Certified Leadership Coach and Trainer trained by the largest leadership development company in the world.

  • Co-Founder of The Truth Business Network in Des Moines, Ia.

  • Co-Founder and Director of The Truth Leadership Academy in Des Moines, Ia.

  • Radio Co-host of the Truth Business Network Radio Program.

  • Podcaster - The Superhero Sidekick Coaching Podcast.

  • Blogger - The Life and Leadership Blog.

Joels Mission:

The service industry can be brutal. My 30+ years of taking my lumps and rebounding has positioned me to help you get unstuck. My multi-unit experience as owner and operator of 11  Papa Murphy’s Pizza stores uniquely qualifies me to walk with you through your leadership journey. I'm not just a coach. I am a coach that got my training in the real world.  My business development and team buidling failures and success has taught me a thing or two about what to do and what not to do. 

My greatest discoveries are the universal principles that guide our world.  It is reflected in my coaching and training and shines a light on everything I do.  I know these principles will transform your business as they have mine.


As the Co-Founder of the Truth Leadership Academy and a Certified John C. Maxwell Leadership Coach, I have had the priveledge of walking leaders through the process of getting unstuck and moving past their self inflicted limitations to a state of personal and professional maturity.  I love to take an ambitious leader to the next level through teaching systematic tried and true leadership principles. It's my favorite thing to do.

I will help you discover self-leadership and personal growth as the first steps to becoming a high impact leader.  This requires honesty, humility and an accurate view of self. The more you can add value to yourself the more you will be equipped to add value to your business and the people around you.  Great leadership is contageous!

Joel Smith

Please contact me.  I would love to start a journey with you.

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